Discover How Isaias And Thony Created Marketing Specialized Company Rootness SARL

November 15 17:15 2021
Discover How Isaias And Thony Created Marketing Specialized Company Rootness SARL

Discover Isaias and Thony, two Swiss artists from the Dominican Republic who started their own business and created Rootness SARL, a company specialized in Marketing.

Isaias and Thony became known on the music scene under the name “SOLO DOS” thanks to a clever mix of Hip Hop and traditional Dominican music with a song entitled “Si Tu Supieras”, released in 2005 and which became a hit in Switzerland. In 2005, they released, with Universal Music, their first autobiographical project, the album “Barrio Story” which propelled them into the top 20 best-selling albums in Switzerland. Their second album “Cocolo Juice” was produced in collaboration with Grammy award winning artists such as Aventura and Orishas.

Some of the songs from “SOLO DOS” were used by the American film industry and were synchronized in series such as “Ugly Betty” (on ABC us), “Burn Notice” (on USA network), “Mayan M.C.” (on FX), but also in movies such as “The Dead Girl” or “Liberty Kid”.

For almost 20 years, they will collaborate together without ever merging until 2021 when they will finally create Rootness Sarl better known as “Rootness Talent Development Agency“.

In a few lines Rootness what is it?

Rootness is a company that develops the brand image of artists and companies in order to make them “attractive” in their respective markets. The services offered range from graphic design, photography, digital distribution, marketing, management and more. Rootness’ strength is its ability to take full responsibility for its clients’ marketing needs. The company’s respected work has allowed talents such as EL Tiger, an Urban Latino artist with over 25 million views on YouTube for his track “Elefante”, this artist has been “Golden Disk” in 2020, Ivan Hermez, a Swiss-born artist who collaborated with Lindita Halimi, a finalist on American Idol US 2016, and the new Venezuelan rising star Larry Only, author of the track “Lunatico”, to benefit from growing media coverage that has allowed them to increase their notoriety.

Rootness is also a powerful network of collaborators!

Such as Mello Producer based in the United States who has collaborated with industry heavyweights such as Jennifer Lopez, Marc Anthony or Aventura (among others). Senef Alic, Swiss Bookeur for Dj Snake, Jason Derulo, J Balvin to name a few. Jean-Marie Fontana Former Commercial Director of Universal Music Switzerland. Wayne Beckford Artist, Producer, engineer of English and Jamaican origin known for his platinum records obtained thanks to his work with French and American stars known at the international level. Grégoire Liechti CEO of SIdomusic which is none other than the largest publisher in Europe.



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