Jordan Michelle Unveils AMPLIFY – 2022’s Latest Mascara for Rock Icons

December 21 07:51 2021

Pop-rock singer-songwriter Jordan Michelle has unveiled the first product in her skincare and cosmetics line, By Jordan Michelle. The beauty brand, cultivated by Jordan herself, is music themed and encourages having all the tools to express your truest self while living your best rockstar lifestyle. Taking inspiration from the likes of legendary artists such as Gwen Stefani and Green Day, Jordan combined her love of music and fused that passion into her brand which promotes individuality and freedom of expression.

The first product to unveil in the certified cruelty-free line is the AMPLIFY signature mascara, which creates length and curl while nourishing with ingredients like vitamin A, C and E. The rest of the line will boast a variety of skin-loving cosmetics in 2022, including eye liners, limited edition palettes, moisturizers, face masks, cleansers and more.

“It was important to me to create a brand that was both edgy, and artistic but also maintained a focus on the integrity in its ingredients that were safe, high quality and cruelty free. As an influencer, entertainer, artist or just someone who loves makeup and skincare, it’s important that the products you love are safe enough to use everyday. Our line will give you the daytime glam you want and the nighttime skin routine to rest and recover,” – I would change this but don’t know how to reword it, just because it would be more like night time glam but also recovering “from the night out,” – this isn’t untrue it just feels a little tame says the founder and CEO.

After years of being a model and performing artist, not only had Jordan experienced just about everything when it came to makeup brands on photoshoot sets, but also grew up with a mom who is a dermatologist and had a skincare brand of her own. But in her words, “there was still something I had yet to see, a brand that truly encompassed rock & roll as a part of it’s identity and not just a fad or celebrity collaboration, while also possessing a level of care in its ingredients to the highest degree given being raised by a leading dermatologist.”

She started researching and developing; and what started as a passion project soon turned into a full-fledged brand for the skin conscious consumer. With the guidance of expert dermatologists and industry leaders, she formulated the first of her many signature products. “I’m so proud to debut AMPLIFY by Jordan Michelle. My hope is that my personal experiences can help our customers find their own beauty and their personal truth in the battle of self vs. society. That’s what our mascara and the entire product line was made to do, to encourage you to be unapologetically you.”

Learn more about AMPLIFY by Jordan Michelle at byjordanmichelle.com

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