Jordan Michelle Unveils AMPLIFY – the New Year’s Latest Mascara for Rock Icons

December 21 16:12 2021

Pop-rock singer-songwriter Jordan Michelle has unveiled the first product in her skincare and cosmetics line, By Jordan Michelle. The beauty brand, cultivated by Jordan herself, is music themed and encourages having all the tools to express your truest self while living your best rockstar lifestyle. Taking inspiration from the likes of legendary rock icons, Jordan combined her love of music and fused that passion into her brand which promotes individuality and freedom of expression.

The first product to unveil in the certified cruelty-free line is the AMPLIFY signature mascara, which creates length and curl while nourishing with ingredients like vitamin A, C and E. The rest of the line will boast a variety of skin-loving cosmetics in 2022, including eye liners, limited edition palettes, moisturizers, face masks, cleansers and more. 

“It was important to me to create a brand that was both edgy, and artistic but also maintained a focus on the integrity of its ingredients that were safe, high quality and cruelty free. As an influencer, entertainer, artist or just someone who loves makeup and skincare, it’s important that the products you love are safe enough to use everyday. Our line will give you the glam you want and the skin routine to rest and recover,” says the CEO.

After years of being a model and performing artist, not only had Jordan experienced just about everything when it comes to makeup brands, but she also grew up with a mother who is a dermatologist and had a skincare brand of her own. With the guidance of expert dermatologists and industry leaders, Jordan formulated the first of her many signature products. “I’m so proud to debut AMPLIFY by Jordan Michelle. My hope is that my personal experiences can help our customers find their own beauty and their personal truth in the battle of self vs. society. That’s what our mascara and the entire product line was made to do, to encourage you to be unapologetically you.”

Learn more about AMPLIFY by Jordan Michelle at

Media Contact
Company Name: MUSE
Contact Person: Raven Duran
Email: Send Email
City: Los Angeles
State: CA
Country: United States