MUV Brands Announces Exclusive New Partnership with The Covery

September 19 13:24 2022
Thanks to this partnership with The Covery Wellness, MUV Brands, known for
fostering a culture of health and community, will introduce MUV Well to the
Northwest Region.

September 19, 2022 – Lynwood, Washington – MUV Brands is pleased to announce an agreement with The Covery Wellness (The Covery) to have exclusive rights to the Northwest Region of the United States for licensing and franchising for MUV Well by The Covery (associated with health clubs) and standalone The Covery Clinics. This agreement includes Washington State, Idaho, Oregon, and Montana as part of the Northwest Region.

Joel Tallman, CEO of MUV Brands, is excited to have come to this agreement with The Covery because “after investigating the recovery and rejuvenation industry from many different angles and looking at different opportunities, we came away extremely impressed with The Covery and their team – not to mention the progress they have already made growing their brand and providing a premium service experience and results to their customers. We look forward to growing with them rapidly in the future.”Edward Navan, Co-Founder of The Covery Wellness stated, “When Joel reached out tome to learn more about The Covery Wellness, our conversation flowed really well, and I think we both felt that we were aligned in both vision and values.” Navan adds, “We see Joel and his MUV Brands team being able to develop extremely strong markets in both the Northwest and Montana; the success of these locations will lead to greater visibility of the The Covery Wellness brand and help us strengthen our offering as we expand nationally in 2023 and beyond.”

MUV Brands, founded in 2013, is the parent company of several fitness and wellness brands, including MUV Fitness, MUV Studio, and MUV Training. Likewise, The Covery offers a variety of premium therapies such as IV Infusion, Cryotherapy, Hyperbaric Chambers, Red Light Therapy, Infrared Salt Saunas, Normatec compression therapy,and many more. With this signing and specialized blend of services, the newest addition, MUV Well, is now live.

MUV Brands is expanding and leading the way in innovation, and by implementing this exclusive agreement for the Northwest region, there will be serious support, vision, and customer-centric execution to provide consumers with a premium experience of rejuvenation and relaxation options. MUV Well – Edmonds, WA and MUV Well -Missoula, MT will be the first locations to expand under this new brand.

About MUV Brands:

MUV Brands, based in Lynnwood, Washington, is an industry innovator and leader with multiple brands across 5 US states in fitness and wellness,including MUV Fitness, MUV Studio, and MUV Training. With a focus on strength, results, and community, the growing company invites everyone to “Join the MUVment!”

About The Covery Wellness:

The Covery is a wellness brand based in Louisiana that offers cutting-edge treatments and therapies such as IV Infusion, Cryotherapy, Hyperbaric Chambers, Red Light Therapy, Infrared Salt Saunas, Normatec compression therapy, and many more.

CONTACT: To learn more about MUV Brands, The Covery Clinic, or this new agreement, or to arrange an interview for an article, please contact us.

Joel Tallman (CEO of MUV Brands)

[email protected]


Media Contact
Company Name: MUV Brands adds MUV Well, powered by The Covery Wellness
Contact Person: Joel Tallman, CEO of MUV Brands
Email: Send Email
Country: United States