Oro Inc. and Forrester Announce May 20th Webinar, Winning the New B2B Buyer

May 17 13:28 2021
Oro Inc. and Forrester Announce May 20th Webinar, Winning the New B2B Buyer

Yoav Kutner, CEO of Oro Inc., makers of OroCommerce will be hosting an upcoming webinar addressing sales enablement in digital eCommerce on May 20th, at 11 am EST. Kutner welcomes guest speaker Forrester Senior Analyst and B2B eCommerce expert Joe Cicman. Register here.

According to the 2020 Forrester report, “Winning the New B2B Buyer,” pre-pandemic self-service sales accounted for over 18% of all B2B sales. Today B2B buying patterns are vastly different. Organizations must adopt new strategies to keep up. Sales enablement is one such strategy.

Attendees will learn why businesses need to rethink sales environments as purchase habits change. Kutner and Cicman will discuss how sellers can offer B2B buyers high-quality, relevant content during the purchase process and why omnichannel digital commerce tools are central to a future-proof sales enablement strategy.

RFP template to evaluate B2B eCommerce vendors

The most essential questions to ask a B2B eCommerce vendor will rapidly answer what best fits a business’ requirements both at present and in the future. This RFP template, offered as a downloadable Excel spreadsheet, allows questions to be added and deleted as needed.

After compiling the RFP template, potential vendors may review it and share how they propose to meet specific requirements. After receiving all proposals proceed to the negotiation phase, or continue narrowing down potential vendors with more detailed questions.

About Oro, Inc.:

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

This integrated technology solution provides a diverse range of B2B features and capabilities including:

  • Personalization
  • Localization
  • Built-in multi-channel CRM
  • Powerful workflows
  • A pricing engine


Oro, Inc.
was launched in 2012 by former Magento co-founders including Yoav Kutner, Chief Executive Officer, who was recently named a 2021 Supply & Demand Chain Executive Pros to Know recipient.

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan. Contact here

Media Contact
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514 or +3 805 0198 22 01
Address:8072 Melrose Ave.
City: Los Angeles
State: CA
Country: United States
Website: https://oroinc.com/b2b-ecommerce/