Blue Ridge CMO Ed Rusch Interview in Discusses Integrating Pricing Strategy

May 17 13:36 2021
Blue Ridge CMO Ed Rusch Interview in Discusses Integrating Pricing Strategy

Blue Ridge, the breakthrough product that combines demand shaping for supply chain planning and pricing optimization, announced Blue Ridge CMO Ed Rusch was recently profiled in Rusch explained silos that separate pricing strategy from supply chain management and sales planning can be financially detrimental to a B2B organization. Read the entire article here.

Rusch shared, “When you have a company that’s making decisions around pricing, and doing so in a silo, they are only taking a subset of the view of what’s going on around those pricing decisions. The pricing strategy will often only look at the sales side of the organization for guidance.”

Legacy silos can lead to pricing efforts that can actually harm the company’s ability to drive revenue, retain customers and achieve strategic goals. On the other hand, overcoming those blindspots can lead to a pricing strategy that actually shapes demand in a predictable and controllable way — and creates a far more agile, proactive supplier.

“There are many things that are unforeseen, but being able to know what those things are in real time, understanding and measuring quickly the impact that those things have on your business, and managing that with smarter, faster decisions so you can be in a better position when those things happen relative to your competition, are all things that will ultimately add up to success,” added Rusch. is reinventing the way in which companies in payments share information about the initiatives that shape the future of commerce and payments.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price and inventory – where a company’s customers, suppliers and their operations meet. Blue Ridge’s cloud-native integrated planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels.

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Media Contact
Company Name: Blue Ridge Solutions, Inc.
Contact Person: Ed Rusch, Chief Marketing Officer
Email: Send Email
Phone: (877) 547-0346
Address:280 Interstate North Circle, Suite 610
City: Atlanta
State: GA
Country: United States