Kickstarter campaign introduces revolutionary LIPSKIT 2.0 – the next BIG thing in the makeup world

July 24 04:47 2021

GoPlay LIPSKIT 2.0 is a game-changing and eco-friendly device that enables users to create lip colors that are perfectly compatible with their skin tone.

How about a tool that can help to create multiple lipsticks exclusively for a user, personalized just the way she wants to? Sounds too good to be true, right? Well, Singapore-based beauty tech startup, GoPlay Cosmetics, has recently launched a breakthrough customizable liquid lipstick kit on Kickstarter that can punch in any color the user wishes for, in any texture, almost immediately. Aptly titled “LIPSKIT 2.0”, the kit is the world’s first hyper-personalized liquid lipstick dispenser.

The FIRST-of-its-kind, the LIPSKIT 2.0 allows users access to umpteen numbers of personalized lip colors and textures, and that too within seconds. The revolutionary lipstick kit has been designed to bring sustainability to the makeup scene through refillable and reusable color cartridges as well as the elimination of makeup waste. The LIPSKIT 2.0 will be completely customized to a user’s skin tone and undertone so that she can create lip colors that are exclusively compatible with her. The kit works in tandem with the GoPlay app which offers recommendations and guides about creating the most suitable lip colors for them.

“87 percent of makeup bought is wasted. There are times when we end up buying a shade that we have liked on our friends or other women- only to realize that the shade does not do that same magic to our skin tone. A lot of makeup goes to trash that way, eventually raising landfill waste and harming the planet. A major reason behind this problem is the lack of personalization opportunities with traditional lipstick and makeup. This is where our groundbreaking GoPlay LIPSKIT 2.0 comes as a game-changer. It offers you the desired personalization facility so that you can create lip colors that are perfect for you. The result is a compatible bunch of lip colors for every user which is sustainable and eco-friendly as well”, stated Mugdha Hedaoo, the dynamic lady behind GoPlay.

The LIPSKIT 2.0 comes with a compact and user-friendly lip color kit which contains 5 cartridges of base colors (5ml). The kit follows the basics of “Color Theory” and offers a combination of 3 primary shades (red, yellow, and blue) along with black and white. All the ingredients used in making the kit are cruelty-free, vegan, ethically sourced, mask-proof, long-lasting, and devoid of parabens.

The GoPlay LIPSKIT 2.0 works in 4 easy steps –

● Choose a color from included Blend Chart or use the Color picker from the GoPlay app to get the recipe for the preferred lipstick color.

● Get the mixing pot (included with the kit) and screw it on.

● Pump the color cartridges or bullets as many times as mentioned in the blend recipe.

● Pump firm and slow and you will see liquid color dispensing into the mixing pot.

● Unscrew the mixing pot and mix up the colors with the brush that comes with the pot.

● Your long-lasting lip color is ready for you.

LIPSKIT 2.0 also allows users to create moist or creamy lip colors with the help of “Moisture-drop” 100% Jojoba oil that comes with the kit only.

“Our revolutionary LIPSKIT 2.0 offers personalization on 2 levels. One, we can identify your specific skin profile and custom assemble the most suitable color cartridges matching your undertone. The next is our AI-powered app that works to find out the most compatible pallet and best overall looks for you. Moreover, our LIPSKIT 2.0 offers a completely refillable and reusable product that will cut down on plastic usage and product wastage to a great extent. Put simply, it’s just ‘the’ lipstick kit that the whole makeup industry has been waiting for. At present, we are looking for mass production and hence this Kickstarter campaign. Your generous support will enable us to bring LIPSKIT 2.0 to life and make things better and more sustainable around us.”

Backers will be rewarded with special Kickstarter discounts on LIPSKIT 2.0 units. To show your support for the campaign, please visit Kickstarter

Media Contact
Company Name: GoPlay Cosmetics
City: Singapore
Country: Singapore