Is Lending In The Future Crypto? Presenting, Joltify – The DeFi Startup Aims To Be Morgan Stanley In The DeFi World

December 07 17:45 2021
Is Lending In The Future Crypto? Presenting, Joltify - The DeFi Startup Aims To Be Morgan Stanley In The DeFi World

At different points in history, you’ll find innovators, trailblazers and pioneers who transform the way we live our lives.

Have you ever heard of the bank of Italy? You might know it now as, The Bank of America. They currently hold $2.35 trillion in assets, and they’re America’s second-largest bank, behind JPMorgan Chase & Co.

The now called ‘Bank of America’ perhaps had the most humble beginnings, of any major bank in the world. Founded by A.P Giannini, the bank itself was actually founded on integrity and partnerships, which is what we are looking to achieve with Joltify.

How was it founded on integrity? Well, in April 1906, a devastating earthquake hit San Francisco. Chaos ensued, fires burned down several major banks which meant that their superheated metal vaults couldn’t be opened for weeks.

The earthquake also had a prolific impact on people’s family homes and small businesses. So, what did A.P Giannini do? He provided loans agreed to those in need, on a handshake, to help rebuild the city he loved. A.P Giannini quickly learned that ‘working class’ people held strong values and the vast majority met their repayment needs and were fantastic loan customers.

Nowadays, people would refer to the aforementioned ‘handshake’ loan arrangement, as a mortgage. A.P Giannini led the way, innovated and was at the forefront of pioneering change in the financial lending space.

Mortgages may have been founded on hand-shakes, but they are far from that now. Post the 2008 financial crisis, banks have increased liability and accountability, which has led to far tighter restrictions and provisions on lending. Individuals and businesses are now finding it harder than ever to seek personal and corporate finance, despite often being able to comfortably make repayments.

That’s where Joltify comes in.

Joltify is a unique, custom-built, Cosmos based blockchain technology that aims to bridge real-world assets to the decentralized finance world. It’s designed to amalgamate the immense amount of liquidity in the crypto world into real-world financial assets. Thus creating seamless synergies between the DeFi and traditional finance world.

Stability and transparency are key for us. This is why we’ve established our very own blockchain built off of the Cosmos network. We have also built the fundamentals of Joltify around real projects and stable coins so that we can amalgamate real-world assets with the ever-growing crypto world, whilst attempting to defeat the stigma of volatility from crypto outsiders who see this world as highly risky and in some cases, fraudulent.

A lot of the volatility in crypto thrives on speculation, investors are often gambling and betting that prices will go up or down and then look to day-trade, to make their profits. This speculation can both cause a sudden influx in investment (rapid rise of a coin $) but also, it can cause a rapid decline.

With Joltify, we’re encouraging our investors and community to view us more as a company and to understand the real-world value that we provide. We will openly be sharing our total locked value, as well as announcing to our community and investors what significant progress has occurred.

Joltify will best be used in three different types of lending environments:

  1. Project-based lending – Project-based lending is a method of cash flow lending. It is based on the future or expected cash flows of a project or activity that is to be financed.

Collateral is the secondary consideration, the primary consideration is the viability of the project itself.

  1. Asset-based lending is the element of loaning money that is within an agreement secured specifically by collateral. An asset-based loan or line of credit may be secured by inventory, accounts receivable, equipment, or other property owned by the borrower.

It’s commonly used by larger corporations who use assets that might not normally be utilized in other forms of loans. This form of borrowing is far more prevalent in countries whose legal system allows for borrowers to pledge such assets to lenders as collateral for loans (through the creation of enforceable security interests).

  1. This considers the borrower’s present cash flows, the loan amount is based on the capacity of the borrower to repay the loan. The repayment schedule is based on the borrower’s timing of cash flows, collateral is not the primary consideration. Some examples of this are micro-enterprise loans, salary loans, business loans.

Fortunately, we have already secured both funding and initial projects to work within Joltify, so it’s going to be extremely exciting once we have launched officially.

We, and many others, believe that we have a significant opportunity to revolutionize lending, globally. If you’d like to hear more about our announcements and projects you can follow us on the links below.


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