The Upstarters Launches Upgraded Version of Proprietary App Framework “Launchpad”

August 18 19:00 2022
The upgrade enabled the company to increase its app production speed up to 20%.

The Upstarters, an app development company for tech startups, announces the launch of the upgraded version of its proprietary app framework Launchpad. According to the company, the latest upgrade increased the app production speed of the business up to 20%. Now, the company is looking for more clients to help, especially now that the COVID-19 pandemic paved the way for many tech startups to launch.

“It’s an extremely exciting time to see how far The Upstarters can go in making app development accessible to entrepreneurs with any budget, leveling the playing field for anyone who wants to launch a tech startup,” said The Upstarters CEO Nathaniel Smithies. The company also partners with startup studios that need to deliver multiple apps every month for their incubated startups.

Launchpad is a collection of interacting systems, including a huge database of pre-built customizable feature modules, a pattern-recognition model for mapping modules to a custom scope of work, a modern design and navigation system, and a multi-platform deployment system. Its multi-platform deployment system allows the app to work on the web, iOS, and Android platforms while only utilizing one code-base, avoiding the need for building three separate apps.

In addition to its Launchpad framework, the company uses no-code platforms to make the app development process even faster and cheaper. This has allowed them to consistently produce high-quality and bug-free software.

No-code tools make app development significantly cheaper and faster compared to traditional methods, according to Smithies. “No-code development plus Launchpad framework makes the cost of app development 60-80% cheaper than traditional development methods. This is an entirely new approach to launching a successful tech startup,” he explained.

Research firm Gartner reported that the no-code development technologies market worldwide is estimated to be at $13.8 billion in 2021. It also projected that by 2025, 70% of new apps will be made from no-code tools. Smithies, who successfully developed and sold his online therapy platform PlusGuidance before establishing The Upstarters, is optimistic that these data present huge opportunities for the company.

The Upstarters has produced various features and systems for its diverse clients from different industries since 2017. App types have varied from marketplaces, SaaS products and API-driven services; while features have included video conferencing, instant messaging, payment systems, booking systems, and native features like push notifications.

Feedback for the company has completely endorsed its quality services. Matthew Eisner of Ansible Advisory said, “The Upstarters team delivered a beautifully built app for us with an incredibly quick turnaround and unparalleled transparency. A great experience working with them, and would certainly do so again.”

For more information on The Upstarters, visit

About The Upstarters

The Upstarters is an app development company specializing in building software for startups. Founded by tech developer and entrepreneur Nathaniel Smithies, the company’s unique business model allows it to deliver at low cost, fixed price, and tight deadlines.

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Company Name: The Upstarters
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Country: United Kingdom